Survivor's Cache

Survivor’s Cache is a fictional monthly subscription box. I first began with the concept to serve a demographic of survivalists and provide them with the tools they need to brace the outdoors. I then conceived the name Survivor’s Cache, and I created a logo to reflect this survivalist tone. My packaging design was executed with a vinyl decal cutter and laser etcher. I also designed the packaging inside, including the lip balm and shooting targets. To better target my audience, I created a magazine advertisement that would best fit an outdoors magazine.